Coca Cola Bottling Co. United Interview Part 4: Officials Notes Telemetry Improves Product Selections In Vending Machines

David Sours, director of commercial leadership at Coca-Cola Bottling Co. United in Birmingham, Ala., explains data generated by telemetry provides better brand selection in the machines. Interviewed by Elliot Maras, editor of Automatic Merchandiser, Sours notes the report created by the software allows him to select better selling brands.