CHICAGO--(BUSINESS WIRE)-- NAMA OneShow - USA Technologies, Inc., a premier payment technology service provider of integrated cashless and mobile transactions in the self-service retail market, today unveiled ePort® Interactive. This is USAT's most progressive solution to date, and one of the industry's most advanced cloud-based interactive media and content delivery management systems, enabling delivery of nutritional information, remote refunds, loyalty programs, and robust, multimedia-marketing campaigns for the unattended and self-serve retail markets. With nearly 11,000 customers and 369,000 connections, USAT is poised to leverage this new platform to change the way consumers interact at the unattended retail point of sale.
In response to the demand of today's digital consumer, USAT's ePort Interactive solution delivers the latest innovations in payment and unattended retail technology, and expands the current ePort Connect platform to provide the industry with feature-rich, interactive capabilities that leverages next-generation retail trends. The ePort Interactive technology transforms the relationship between companies and consumers in the unattended retail market through an advanced technology platform that provides a new universe of engagement, marketing and analytical capabilities. This technology will begin to deliver enhanced vendor management system (VMS) integration to the approximately 6000 ePort interactive units already deployed in the field.
"As the leader in payments and consumer engagement services for unattended retail, we are committed to keeping our finger on the pulse of consumer and payment trends so we can leverage the progression to cashless and mobile payments technology on behalf of our customers," said Michael K. Lawlor, chief services officer, USA Technologies. "The ePort Interactive platform enables customers to engage with consumers through loyalty programs and onscreen functionality, providing a superior customer experience through instant refunds, nutritional information and feedback capabilities. Additionally, CPG companies and retailers now have the ability to impact consumer behavior in real time - at the point of sale. We believe this platform is truly heralding in the next generation of technology for the unattended retail market."
The ePort Interactive platform and related touch-screen technology enhances the existing ePort Connect Service, and joins the popular ePort G9 payment system in USAT's product portfolio. Both offer PCI DSS compliant security, and support traditional magnetic stripe credit and debit cards, as well as NFC (Mobile Wallet) payments including Apple Pay and Android Pay. USAT expects that the new features will also help grow customer loyalty and drive recurring sales, via coupons, digital advertising and rewards, as well as add additional benefit to USAT's MORE™ and Premier Services programs. Now vendors can engage their customers in real time at point-of-sale, which we believe would encourage repeat visits and incremental sales.
Key Features of ePort Interactive:
- On-Screen Nutritional Facts: Dynamically displayed, detailed product information made available prior to purchase.
- On-Screen Advertising with Interactive User Interface: Engages and incentivizes consumer purchasing behavior with eye-catching on-screen digital ads, and enables the use of promotional codes for discounted or free purchases.
- On-Screen Assistance: Consumers can receive digital refunds with unique credit codes that can be sent via SMS text message.
- Cross-platform Compatibility: enables seamless integration with all major VMS systems for plan-o-gram information, including full integration with VendMax, Cantaloupe and VendSys with export functionality well suited for Parlevel and Vagabond.
The new ePort Interactive platform will be demonstrated this week at the NAMA OneShow in Chicago, IL., along with the current ePort Connect Suite. Stop by for a look at booth # 815.
