Operators eager to capitalize on patrons’ growing interest in tea need look no further than FUZE® Iced Teas. FUZE® recently expanded its line-up of great-tasting beverages with the introduction of a collection of iced teas and juice drinks.
FUZE® iced teas address consumers’ largest beverage occasion need state -- refreshment, which accounts for 60 percent of tea consumption, followed by taste and health/wellness, according to the CBL Survey. “FUZE® taps into consumers’ desire for great-tasting refreshment, appealing to both Millennials (ages 18 to 34) and the fast-growing multicultural population segment,” said Bill Medbery, director, strategy and development, Coca-Cola Refreshments, based on Harrison Group, RTD Tea Segmentation data. “In response, we are continuing to invest in the FUZE® brand as total tea servings have dramatically increased in restaurants over the past decade.”
The FUZE® line-up includes bottled iced teas which features a blend of natural flavors and offers consumers a good source of vitamins B6 and B12*; available in all FUZE® products except Honey and Ginseng Green Tea. The foodservice offerings include post-mix tea available in bag-in-box (BIB) packaging for fountain dispensers, 20-ounce bottles and fresh-brewed tea served via FUZE® tea urns. (Post-Mix Products Only: LDS(Serving Size per 8-ounce with 1/3 cup of ice): FUZE® Raspberry Tea – 40 calories, FUZE® Lemon Tea – 40 calories, FUZE® Peach Tea – 40 calories, FUZE® Sweet, FUZE® Unsweetened Tea – 0 calories)
“FUZE® beverages are a delicious fusion of diverse ingredients and flavors with a bold refreshing taste,” Medbery added. “FUZE® on the fountain helps foodservice operators capture sales, while providing an operationally efficient business solution with no waste and no clean-up from tea brewing.” There are five fountain flavors ranging from 0 to 40 calories per 8 fl. oz. serving size with 1/3 cup of ice. (Post-Mix Products Only: LDS(Serving Size per 8-ounce with 1/3 cup of ice): FUZE® Raspberry Tea – 40 calories, FUZE® Lemon Tea – 40 calories, FUZE® Peach Tea – 40 calories, FUZE® Sweet, FUZE® Unsweetened Tea – 0 calories)
Leverage Tea to Drive Beverage Sales
Ready-to-drink tea has experienced impressive category growth during recent years, appealing to consumers. In fact, according to the "Tea Fact Sheet" from Tea Association of the USA's Website, total consumer tea purchases have:
- Increased for 19 straight years
- Grown by more than 15 times over the last 10 years
To learn more, visit Coca-Cola Vending Solutions or contact your Coca-Cola representative.
*Bottle/Can Products Only: Vitamins B6 and B12 represent 10 percent of the daily value per 8 fl oz. serving for juice drinks and 10 percent of the daily value per 12 fl oz. serving for teas.
