Campbell’s discontinued its K-Cup soup in April due to less than stellar sales, reports Food Navigator USA. In 2015 Keurig announced the launch and placement of Campbell’s soup for Keurig hot brewers, available in two varieties. Initially, reports the source, the product garnered a lot of fanfare when it was introduced.
Lori Colman, founder of Chicago-based CBD Marketing told Food Navigator USA that the environmental impact of K-Cups is one reason the product’s lifespan may have been so short. Thomas Vierhile, Innovation Insights Director at Canadean, however, told the source that from the beginning the product was a “convoluted, expensive solution to a problem that didn’t exist.”
