Promotion In Motion Facing Lawsuit Over Fruit Snack Marketing

Promotion in Motion, supplier of Welch’s Fruit Snacks, is being sued over its claim about the product being “made with real fruit,” according to FORTUNE. The class action lawsuit claims the marking is deceptive in claiming significant amounts of actual fruit in the product make it healthy when sweeteners comprise two of the top three ingredients and there is no dietary fiber.

Welch Foods deferred comment to Promotion in Motion who call the complaint false and misleading, according to the source. They maintain that the label makes it clear fruit, regardless of form, is the first ingredient in Welch’s Fruit Snacks making the labeling true and giving consumers information they need to make eating decisions.