Malin Östman, chief marketing officer at Selfly Store, champions the modernization of the vending industry, promoting the advantages of smart vending solutions. Her innovative digital marketing strategies catalyze the adoption of intelligent systems, positioning Selfly Store as a leader in innovation. Östman has been recognized by Automatic Merchandiser as a 40 Under 40 award winner and Most Influential Women in Convenience Services Award winner in 2023, as a key influencer in the field.