BlueTriton Brands announced the release of new aluminum bottle packaging. Five of BlueTriton's brands will be leading the charge with the new containers: Poland Spring, Deer Park, Ice Mountain, Arrowhead and Pure Life.
In partnering with 1% for the Planet – a global network of businesses aimed at making a positive impact on the environment – BlueTriton has committed to donating 1% of aluminum bottle sales to environmental organizations within that network.
"We're excited to offer the brands our customers have loved for generations in sleek new aluminum bottles," BlueTriton Chief Marketing Officer Kheri Holland Tillman said in the announcement. "This packaging exemplifies BlueTriton's long-term commitment to sustainability and being responsible water stewards. We're proud to support 1% for the Planet and support a great network of businesses and organizations that are as passionate as we are in helping protect the environment for future generations."
Kate Williams, CEO of 1% for the Planet, added in the announcement: "We're thrilled to welcome BlueTriton to our growing network of changemakers that are doing vital work to help protect our planet and serve our communities. We applaud BlueTriton's efforts and commitment to ensuring all communities can access safe, sustainably sourced drinking water while giving back to the natural resources providing it."
BlueTriton's launch of its aluminum packaging will help the company reach its goal of 100% recyclable, reusable or compostable packaging – one of its 2030 Sustainability Goals released this month.
